Indoor Records

Indoor Records is a recording studio based in Redwood City. It was created by Carlos Vivanco, a Latino resident. He wanted to create his own music, become a producer, and provide others with the opportunity to record their music. He is influenced by the medicinal properties of the tetrahydrocannabinol plant, which reflects in his music through a more relaxed and low rhythm. He wanted to incorporate this influence into his recent logos, but also maintain a friendly approach while being taken seriously. The logo has been changing and will continue to be different with future designs. My involvement with him began as he was my first client who approached me with an initial proposal. I wanted to experience what it was like to work alongside him to ensure that each design was created to the customer's liking.

Original logo v Updated with detailed adjustment

Secondary Logo Idea with Mascot

Carlos Vivanco chose a shrimp logo for his indoor record music label's inaugural clothing line as a homage to his roots in Sinaloa, a region renowned for its rich coastal culture and culinary traditions. The shrimp symbolizes not only the vibrant marine life of the area but also the celebration of community and festivity, which are integral to both Sinaloan culture and the music scene he seeks to represent.

By integrating this imagery into his branding, Vivanco aims to create a unique identity that resonates with his heritage while appealing to a broader audience. This choice reflects his commitment to honoring local influences and fostering a sense of connection among artists and fans, ultimately establishing a distinctive fusion of music and culture through his clothing line.

Clothing Ideas for the record label.

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