Carlos Vivanco chose a marijuana logo for his indoor record music label to symbolize the spirit of creativity and freedom that both the music and cannabis cultures embody. By aligning his brand with this imagery, he aimed to foster an environment of open expression and relaxation, appealing to a demographic that values authenticity and self-discovery in both art and lifestyle.
Moreover, Vivanco recognized that the evolving perception of cannabis—especially in light of its legalization in various regions—mirrored the transformative journey of the music industry itself. By embracing this emblem, he sought to challenge societal norms, promote inclusivity, and create a sense of community among artists and listeners who appreciate the intersection of music, culture, and progressive ideals.
Carlos Vivanco chose a shrimp logo for his indoor record music label's inaugural clothing line as a homage to his roots in Sinaloa, a region renowned for its rich coastal culture and culinary traditions. The shrimp symbolizes not only the vibrant marine life of the area but also the celebration of community and festivity, which are integral to both Sinaloan culture and the music scene he seeks to represent.
By integrating this imagery into his branding, Vivanco aims to create a unique identity that resonates with his heritage while appealing to a broader audience. This choice reflects his commitment to honoring local influences and fostering a sense of connection among artists and fans, ultimately establishing a distinctive fusion of music and culture through his clothing line.
Clothing Ideas for the label
