The original intention for the page layout was to create a customized option similar to the iPhone's lock screen update, which allows easy access to apps. However, because I was working with the phone app instead of the website, I had limited space to create such an option. After receiving feedback from my teammates, I realized that it would be better to start with something simple before making significant changes. I began to rethink what the app needed and did more research to identify areas that needed rework. I also looked into negative reviews to understand what frustrated customers the most when navigating the app.
In the second version, I aimed for a simpler layout while keeping the original buttons. I also added an extra option for customizing the page layout to make the app more accessible and user-friendly. I received positive feedback, which gave me the confidence to conduct research on user interests and personas to better understand the needs of Spotify app users.
This is just one of 10 examples of fictional personas created based on Spotify app users. These personas are mainly based on the users' age, marital status, interests, and a brief summary of their lives. This helps us understand the needs of all users and better comprehend the dedication required to create websites or anything related to marketing, with a focus on user experience.
I had all the components for the new redesign and received great feedback. I put everything together into a high-quality, reactive prototype using Figma. As a beginner designer with only a few weeks to create it, I was able to create a functional prototype despite having limited knowledge. It seemed impossible at first, but I learned how to properly use the application to create my final redesign. I had hoped to add more features, but that was a bit too much for me. However, it turned out better than expected.
This is my final functional prototype where I was satisfied with the layout. It was easy to navigate and accessible. Through this project, I learned how to understand the fundamental components for creating a great website that makes consumers feel more confident in using the application. It's important to consider the user's experience and make them feel comfortable while navigating the interface, ensuring they don't feel lost or unable to accomplish tasks. I have the Figma website link to share, so others can see the work and the details I put into it.
https://www.figma.com/proto/6XsSZjzgiG6fCaxiFDCxE7/Prototype_Spotify?node-id=0-1&t=bX821w45uChTsCKy-1
